2. Check the price history.
Make a brief list of the items you want to keep an eye out for during the Black Friday discounts, and then check their pricing histories on websites like Pricerunner, PriceSpy, and CamelCamelCamel (only for Amazon).
This will allow you to determine whether the Black Friday deals are indeed exciting.
3. Be wary of ‘was’ prices.
On Black Friday, claims like “was £100, now £50” are common. But don’t be fooled by these “anchor pricing.” Retailers advertise discounts loudly, frequently in red to draw attention, and they may be highly deceptive in their efforts to sway shoppers.
Products are occasionally available for longer periods of time at their reduced price than they did at their full ‘was’ price.
Retailers sometimes cite previous RRPs (recommended retail prices) as “was” pricing, which represent the worth of the product at the time of its first release rather than its current value.
Additionally, Amazon flags even a 1p price drop as a bargain since it shows every price cut as though it were a campaign. It is advisable to compare prices with those of other stores rather than just relying on anchor prices to determine the genuine worth of the item you are purchasing.
4. Look out for notes or signs explaining offers.
Special offer regulations are ambiguous.
In certain cases, if a notice indicating the discount is posted, stores can get away with utilizing “was” pricing that haven’t been in effect for a long time. These kinds of strategies might make offers seem better than they actually are.
The product was only offered at the higher price for a fortnight, six months prior to the present promotion, as can be seen in the notes. If you want to be sure you’re receiving the greatest bargain, it’s important performing some comprehensive research. Sometimes these remarks are clearly marked, but other times they’re entirely buried, meaning you’ll have to wade through mountains of fine print to find ambiguous terminology.
RRPs are not a requirement for all manufacturers, although some do and some prefer to show them on their own websites. Check the manufacturer’s website to determine whether you’re getting a good deal on the RRP before you purchase a product in the sales.
