5 Retail Secrets to Help You Survive Black Friday
1. Retailers want to scare you.
Retailers encourage the Black Friday excitement by using jittery keywords like “while supplies last” and “limited period only.” Retailers create the appearance of scarcity to compel customers to buy without hesitation.
When we think that we have few resources, it’s simple to become overwhelmed by fear. Unfortunately, this leads to a lot of consumers believing they must purchase deals quickly, even when some of those “bargains” aren’t really deals at all.
Retailers also exploit human psychology by emphasizing their sale pricing with frightful, unsettling hues (often red).
Avoid falling for corporate smoke and mirrors to get the greatest price on Black Friday. Make sure the bargain you’re considering is genuinely competitive by comparison shopping with a few different suppliers before you buy (particularly if you’re in the store). If not, you will unwittingly fall into the merchants’ trap.
2. The best deals aren’t always on Friday.
Black Friday is the day to shop online for the greatest prices on TVs, iPads, appliances, and jewelry, but it’s not the best day for all offers.
According to studies, Thanksgiving Day, rather than Black Friday, is the top day for most internet sales. You should shop online on Thursday rather than Friday if you’re searching for deals on laptops, clothing, athletic goods, and video games.
Additionally, most Black Friday specials are accessible all week long rather than just on Friday. If you can get the same offer on Monday night, why battle the crowds on Black Friday?
3. Some of the discounts are illusory.
Let us tell you a little-known fact: the $60 sweater that is currently 50% off was never intended to be purchased for $120. The reduction was already incorporated into the price when the shop stocked it.
On Black Friday, shops mark down items by a significant proportion to give the impression that you are getting a great deal. However, the “sale price” is frequently what they originally meant to sell the item for.
Don’t push yourself to spend money on anything just because “it’ll cost more later.” As an alternative, conduct some research. It’s likely that the “sale price” is really the item’s regular price if you can get the same item for the same “sale price” from multiple other merchants.
