In a society that believes women have an expiration date more than anything in women, it has become too easy to overlook the beauty of those who are aging gracefully.
Therefore, while Hollywood is busy air-brushing, botoxing and face-lifting in a vain attempt to hold back the inevitable march of time, the Russian modeling agency has decided instead to embrace the beauty of aging in a series of stunning images.
Appropriately named Oldushka, this agency represents models from the age of 45 and above, up to 85 in some cases. While the fashion industry finally appears to be getting to grips with diversity in model sizes and ethnicity, age is the following barrier to be broken down.
The agency was created by photographer Igor Gavar’s project, that captured the style of retirees for his blog, also called Oldushka. Most of the models are over 60 years old, with the only male model, Sergey, coming in at 45.
Oldushka’s older models get plenty of work in Russia, appearing in mainstream catalogs and advertising campaigns. Will it inspire other countries as well to do likewise and embrace the beautiful side of aging? Let’s see.
Scroll down to see the glamorous pictures for yourself, and let us know what you think in the comments!