How to Make Money on YouTube in 2022

5. License your content to the media

If you happen to create a viral video with mass appeal—say, a funny clip featuring your dog—you can license your content in exchange for money.

TV news outlets, morning shows, online news sites, and other creators might reach out about rights to use your videos if they happen to go viral.

You can also list your videos in a marketplace, such as Trusted Media Brands, where your content will be easier for the right people to find and purchase.

How to Make Money on YouTube in 2022

When this video of a woman wearing a Chewbacca mask went viral, tons of media outlets wanted in. 

6. Work with brands as an influencer

Brands are investing more and more in influencer marketing and sponsorships, spending their typically large advertising budgets on influencers who’ve already won the loyalty of their audiences.

This creates a massive opportunity for you as a creator if you can negotiate the right deals.

Brendan Gahan, a YouTube marketing expert and influencer, recommends establishing your baseline flat fee by looking at the number of views your videos typically get and multiplying it by $0.05 to $0.15 per view (which is around what many brands are willing to pay for views via YouTube ads).

According to data from WebFX, the potential prices for influencer marketing on YouTube are:

  • $200 per video for a YouTuber with 10,000 subscribers
  • $2,000 per video for a YouTuber with 100,000 subscribers
  • $20,000 per video for a YouTuber with 1,000,000 subscribers

Depending on your leverage—your audience demographics, content quality, and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit.

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The key when partnering on brand-sponsored content is to be transparent about it, not endorsing anything you don’t actually like or believe in, and being upfront with your audience about why you’re doing it.

Here are just a handful of the many influencer marketplaces you can add your channel to and get discovered by brands both big and small:

  • Crowdtap. Complete small content creation “tasks” in exchange for money and other rewards. There’s no restriction on how many followers you need to join.
  • UpfluenceA full-scale influencer platform with a database over 3 million influencers. Clients can search through Upfluence to find creators by keyword and contact them to form a partnership.

Some influencer marketplaces offer you free products, while others are known for having big brands who are willing to pay more. Capitalize on the opportunities that best suit your needs, but list yourself in as many places as you can to ensure maximum visibility for your channel.