Have you ever scrolled through Instagram/Facebook and noticed a meme of which you do not understand the format? Like, you know, the popular ‘Robert B. Weide’ meme? It starts with a video about to create an awkward or uncomfortable situation then abruptly cuts to the end credits showing, “Directed by Robert B. Weide”, accompanied by a comedic carnival song.
We’ve all seen this iconic ‘Robert B. Weide’ end credit in every video meme. But who is this guy and why did he become an Internet sensation?
‘Robert B. Weide’ Meme Origin: Curb Your Enthusiasm
Well, for starters, it all began with “Curb Your Enthusiasm” on October 15th, 2000. It’s an American comedy series directed by Robert B. Weide and created by Larry David (who also had his fair share of the meme). In the series, each episode’s plot ends with a situation about to escalate, then cuts to the end credits and title theme song, “Frolic” by Luciano Michelini.
It was in 2011 when it was first for fun by YouTuber Nikolaj Christensen when he posted a video of the ending of the film, ‘The Mist’ with ‘Curb your Enthusiasm’s’ upbeat theme mentioned earlier. The post has received more than 23,000 views in seven years.
And since then, it has become a widely used clip of many video memes we’ve all known and come to love!
‘Robert B. Weide’ Video Memes
A funny video, often with a disastrous(ly funny) ending, is played, and right before the deed is done, the video cuts to the aforementioned credits.
One of the best known is this meme of Miss Universe 2015. The whole internet broke in 2015 when Steve Harvey announced the wrong Miss Universe.
It is the perfect example of how to use this meme template. Because something really bad is about to happen.
Who is Robert B. Weide?
More than an Internet meme, Robert B. Weide is an award-winning director, producer, and writer. He’s widely known for his documentaries on comedians such as: ‘W. C. Fields’, ‘Mort Sahl’, ‘Lenny Bruce: Swear to Tell the Truth’, and ‘Woody Allen’.
Once an official Facebook “fan” page was created for him. For the first couple of years, it had a modest following of about 200 people, but later year, that following started growing exponentially. Curious as to why, the page manager posted a message, asking what was bringing people to the page. One follower’s concise response: “You’re part of a new video meme on the internet, basically any short but funny video with your credits rolling at the end.”
This response led Robert to Google “Directed by Robert B. Weide” and, sure enough, there were hundreds of videos of humiliating interactions, human error, stunts gone wrong, all followed by the “Curb” music and my directing credit.
As his followers and the videos continued to multiply, he pinned a disclaimer on his fan page, clarifying that he had nothing to do with these memes. It did no good. Countless posts were popping up, referring to him as the “Meme King.” Marriage proposals came his way as did inquiries for employment at his “studio.” He works from home.
And still there are countless Facebook pages and Instagram and Twitter accounts bearing his name and displaying the video memes.
In June 2020, he tweeted a photo of a man with a ‘Directed by Robert B. Weide’ tattoo and asked fans to stop: “No, no, no. For God’s sake. Stop it.”
So it’s clear to say he isn’t the one who’s responsible for the memes but we also have to take note that we won’t be enjoying these hilarious videos without him!