7. They’re Increasing Dwell Time
The so-called “golden hour” is excellent, but two golden hours are superior. An additional hour at the airport costs the average traveler about $7.
Everything that is automated, from luggage drop through check-in, is done thus to expedite the process. It also works. According to research, automated check-in kiosks are 25% quicker than people. These days, many airports, notably those in Japan and New Zealand, operate without providing any personnel help beginning with check-in.
You create your own luggage tag and attach it to the bag before boarding the aircraft. You pass through the empty auto-security and immigration lines. You only need to touch your barcode at the boarding gate for a gate to open and let you go directly onboard the plane.
8. Shops are Strategically Placed
The idea is getting the items out where they may be seen by as many people as possible because most airport shopping is impulsive (no one actually needs a huge carton of Toblerone).
Shops are situated near airports with heavy pedestrian traffic. In certain airports, getting to the gates requires passing through Duty Free. Additionally, the more turns and twists, the better.
People prefer to shop in busy areas, therefore stores and restaurants are frequently grouped together to create the sense of a Main Street. It’s the same as if you were in Manhattan or a place in Europe. When retail reaches a critical mass, it succeeds.
